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Rod Smith
IBM Fellow and VP Internet Emerging Technology
Title: Enterprise Mashups: An Industry Case Study
Date/Time: June 15th @ 8:15am - 9:15am
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Abstract: In this session, Rod Smith will discuss the evolution of the web application paradigm that is being fueled by the extreme popularity of blogs, wikis and AJAX, creating new ways of interacting and truly enabling the read/write web. These technologies are evolving to enable the next wave of do-it-yourself (DIY) programming. Web 2.0 technologies can now help to reduce the barrier of entry for web application programmers by combining the flexibility of user-oriented information architecture provided by active content (such as wikis) with that of content-in-flight (such as web services and RSS feeds) to provide an easy-to-use integration platform for creating a new style of content-centric applications.
Situational Applications, or mashups, are the artifacts of the DIY programatical web. Rod will present how IBM has leveraged technologies like Wikis, Atom, Ajax and PHP to provide a robust development environment that enable enterprise mashups. We will demonstrate the applicability of IBM's technology using a case study from the Media Industry where situational applications are business as usual for journalists and production editors/directors.
As businesses begin to leverage the web as the application platform, DIY programming environments will be the catalysts for enabling end users to create Enterprise Mashups by aggregating and filtering disparate fragments of the evolving data platform more effectively than traditional database-centric applications.
In this session, Smith discusses the evolution of the web application paradigm that is being fueled by the extreme popularity of blogs and wikis, creating new ways of interacting and truly enabling the read/write web. These technologies are evolving to enable the next wave of do-it-yourself (DIY) programming. Web 2.0 technologies can now help to reduce the barrier of entry for web application programmers by combining the flexibility of user-oriented information architecture provided by active content (such as wikis) with that of content-in-flight (such as web services and RSS feeds) to provide an easy-to-use integration platform for creating a new style of content-centric applications.
Situational Applications, or mashups, are the artifacts of the DIY programatical web. Smith will discuss how IBM has leveraged technologies like Wikis, Atom, Ajax and PHP to provide a robust development environment for mashups. Smith will demonstrate the applicability of IBM's technology using a case study from the Media Industry where situational applications are business a usual for journalists and production editors/directors.
As businesses begin to leverage the web as the application platform, DIY programming environments will be the catalysts for enabling end users to create Enterprise Mashups by aggregating and filtering disparate fragments of the evolving data platform more effectively than traditional database-centric applications.
Biography: Rod is an IBM Fellow and Vice President of Internet Emerging Technology, Software Group. He is a recognized technical leader, both within IBM’s software business, as well as across the industry. His team’s technological innovations and cross-industry collaborations have enabled the rapid adoption of technologies such as Web Services, XML, Linux, Java and most recently, Ajax & Do-it-yourself application platforms.
Rod enjoys a sustained a record of achievements in the software business with his ability to identify key emerging technologies. He is often sought out to provide guidance in helping customers establish their own future technical strategies and directions.
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